The simple advice that changed my life

I posted on Instagram the other day about my mantra for 2018: Embrace the New. 

I've never been a huge fan of change, but I know it's a natural (and inescapable) part of life. Ten years ago I had no idea that I would live on the West Coast or the Mid West (I hadn't ever left the East Coast!), I never thought I would become a professional photographer, and I probably wouldn't recognize the person I've grown into. 

Embracing change and enjoying the new experiences is what 2018 is going to be about.

Real footage of all of us diving into 2018 head-first.

So for all of you making resolutions, mantras, goals, and plans for the upcoming New Year, I wanted to share a simple piece of advice that changed my life.

My husband is one of the few people who I trust for advice and someone I turn to when I am feeling really shitty about myself. He's my biggest cheerleader and he usually knows exactly what to say to put my mind at ease and not be so hard on myself. 

He also knows the exact things to say to frustrate me. And one of the most memorable times he did this ended up being the best piece of career advice I could've ever received.

It was summer of 2012, my grandmother (who I was incredibly close with) was dying, I was in a dead-end career, I had zero idea what I wanted to be or who I was. I wasn't living up to my potential, and my husband was fed up seeing me, day after day, complain about my job or cry because I hated going to work.

I had recently dusted off my camera and was trying to teach myself how to shoot again, and I took a few photos at my friend's wedding. Looking back at those photos now are embarrassing from how bad they are compared to my work now, but my friend loved them and I loved taking them. 

From my friend's wedding in 2012 (I was not the hired photographer... thank God.)

I mentioned to him one night that being a wedding photographer sounded like so much fun.

And that's when he said it. 

"Well, if you want to be a wedding photographer, then be a wedding photographer."

He made it sound so easy. It really pissed me off!

If I knew how to be a wedding photographer, don't you think I'd be one already?

But once we talked about it more, I realized that I was only seeing the end goal. There was a lot of work between where I was in 2012 and where I wanted to be.

So I broke it down into steps.

I read books on freelancing and business.

I researched wedding blogs and magazines and saved my favorite photos to vision boards on Pinterest for inspiration and guidance on posing and lighting.

I watched online courses from wedding photographers I admired.

I invested my free time to taking more photos, with a heavy focus on couples and portraits (aka, I made my friends pose for me when we hung out).

I bought a cheap wedding dress off Etsy and made my pretty friend model for me in it.

I kept a full time job and dedicated every second of free time to being a wedding photographer.

I didn't let the fact that I didn't have any clients or experience stop me from being a wedding photographer.

Less than six months after that conversation with my husband, I booked my first wedding.

So, in a toast to a new start in 2018 (whatever that means for you) know that there isn't anything stopping you from following your heart and goals. 

If you want to be something, then just be it. And if you don't know HOW to be it, figure out how. Use Google. Read books, watch tutorials, get to work.

Break it down into steps, even if the first step seems so simple or small or far away from your end goal. Any step forward at all is a step closer than you are now.

Happy New Year, everyone!

a guide to understanding copyright {complete with baby animals}

This post is a doozy. So I've gone ahead and inserted GIFs of baby animals to take the edge off.

This sloth is in this for the GIFs.

There is a lot of defensiveness and confusion around this subject. I know a thing or two about copyright after spending a few years chasing copyright infringement and sending cease and desists. It's easy to confuse what rights you do and do not have when it comes to working with a photographer, and it's even easier to do something you can get sued for, so it's important to get a handle on understanding it.

So let’s get into it, shall we?

What does copyright mean?

Copyright means the legal right to reproduce, share, sell, print, display, alter or publish a work (which could be anything from a movie to a photograph, a piece of writing, music or any other form of art). The copyright holder is in control of where the work is used. This person can also authorize others to do the same.

Who owns the copyright?

In most circumstances copyright belongs to the creator. There are exceptions to every rule, but for the purposes of this post and to avoid confusion, it's safe to assume that the copyright holder is the person who made the work (ie the photographer)

This polar bear mom has copyright over her baby polar bear because she made him.

why don't I get the copyright if it's a photo of me?

Model releases are signed often with any photo session. This releases the photographer from needing your permission every time they use a photo featuring you. 

i don't want pictures from my session being posted willy nilly without my consent. can I have the copyright?

Probably not without a hefty fee attached to it. Releasing copyright means releasing all rights to the image. That includes any money we can make off of prints, any revenue from future advertising or promotional work, any control over how our image is altered (after the hours of time we spend editing), etc. The list of reasons photographers don't like to release copyright goes on.

Talk to your photographer if you have concerns on how they will use the images from your session. Ultimately, we want you to be comfortable, and most of the time we are willing to work with you when it comes to how the image is shared.

Weeeeeeeeeeee.

sorry, I am not comfortable with signing a model release. What do I do? 

It’s safe to say you should never sign a contract you aren’t 100% comfortable with. If you can’t come to an agreement with the photographer, you should probably find someone else to work with. 

Or, set up a tripod or selfie stick and take your own photo and do whatever the heck you want with it. Problem solved. 

I only have low res, watermarked images. Can I print those?

Sure. Most of the time these are images meant for sharing online. Low-resolution means low-quality, so be prepared for pixelated prints. If you want to guarantee a beautiful, unwatermarked print, go through your photographer.

Look! It's Jon Hamm and a cute cub.

I want to share these online, can I remove the watermark?

No. Watermarks are used for this reason: to guarantee photo credit and prevent pirating of photos from third parties (like, if Buzzfeed were to pick up on it and make it viral). Only post what is given to you by the photographer, and for the love of God don't put a filter on it.

but my friend is really good at photoshop. Can I ask someone else to edit it for me?

Please don’t do this. If you aren’t happy with an edit, talk to the photographer. You paid them to edit the photo, and all that extra $$ is worthless the second you or someone else (even an app) slaps another edit on top of it. 

An instagram filter is like someone drawing a mustache on a perfectly good photo.

ok, sometimes mustaches make things better. touche, cat.

What if i find a photo on Google? Can I use that photo?

Probably not. In general, if you are not the copyright holder it's safe to assume you do not have permission to publish, print, or share the image/work.  But you can do an image search to specifically find fair use.

To access this hack, go to the "Advanced Search Settings" in Google's image search and select the specific usage you need. Voila.

Also, you can check out Creative Commons for totally legal-to-use material.

wait... how come you can use GIFs in this blog post? 

Fair use.

Stay with me here.

what? explain this to me like I'm five.

Copyright means you are in control of how the work is used/shared.

A license is written permission to use an image/work for something specific. For example: a music license is given for use of one song in a single video, a commercial license is given for use of a work in advertisement. Usually you need separate licenses for different uses.

Personal use usually only covers posting on your personal social media. This is not the same as a print release.

A print release means you are given a print file you are able to print from. This file may not be larger than a certain size. A print release does not give you permission to give that file to anyone else without permission from the copyright holder.

A model release is signed if you are in the image. It means you accept the terms of usage and accept that you are not the copyright holder of the image. You release the right to control what happens to that image/work.

Fair use is when the original material is used for a limited and "transformative" purpose, such as commentary, criticism or parody.

This GIF is fair use, muthafuckaaaa

OK, I think I understand copyright now, but can you list the copywrongs?

- editing an image without permission from the photographer (e.g. Instagram filters, removing watermark, any sort of app filter or manipulation)

- Removing a watermark 

- Printing images without a print release 

- Using or giving away photos or files for any purpose without permission from the copyright holder

- submitting photos for publication without permission from the photographer

-doing pretty much anything without the written consent of the photographer/creator

Sum this all up for me in one sentence.

When in doubt, reference your contract terms or ask the person who made the image/work.

You made it! I hope this was helpful.

If you have other questions, let me know in the comments!

the camera doesn't matter

Buckle up, buckaroos: I'm about to drop some deep knowledge on you because I'm feeling existential AF.

So you know how sometimes Facebook ads are so well targeted that you think they are speaking directly to you? Like those addictive looking blackhead masks that peel off your face. You know what I'm talking about.

Anyway, I was scrolling my feed and I saw an ad for this class with Annie Leibovitz. I obviously stopped and turned up the volume, because when Annie Leibovitz speaks you show her some goddamned respect.

Annie Leibovitz is basically Yoda to me.

Not only did I want to immediately buy this class (which I didn't), she made a comment that I really related with. She said she's not a technical photographer, meaning she doesn't like to talk on and on about the gear she uses.

"If that's what you're thinking about," she explains, "you're not taking pictures."

I am in several photography and small business groups on Facebook full of creatives and I see little debates pop up all the time. Canon or Nikon. Black and white or color. Beyoncé's maternity photos or Beyoncé's newborn photos.

One popular topic photographers especially like to hate on: the iPhone as a camera. There is a growing opinion that iPhone = shitty pictures. In this day in age, more and more people have access to a camera and are able to document their lives. Yet instead of celebrating this or feeling motivated to become a better photographer, I still see comments like, "Anyone can take a photo with an iPhone," or, "There's no skill to it." This disdain comes off as insecurity at best, egotism at it's worst.

The new iPhone X came out recently and I would be lying if I said I wasn't impressed by the picture quality. But I'm not intimidated by its awesomeness.

I once was shooting for a shoe designer in LA, and while I was setting up and styling  the shot, her assistant leaned in, snapped a photo of my setup with her phone, and put it on Instagram. She then turned to me asked a question that I'll never forget:

"Aren't you afraid an iPhone is going to take your job one day?"

This photo of donuts was my most popular photo on Instagram in 2014. I took it with an iPhone. 

Do I honestly believe a handheld robot would take my job? Of course not. An iPhone cannot move around and snap the photo on it's own (not yet, anyway). But do I think one day an iPhone could be a viable option for a professional camera?

Absolutely.

In any industry we would be hiding our heads in the sand if we ignored progress in technology and didn’t plan for it to affect us. Just look at the coal industry. The only solution is to continue to learn and become better.

The photo above might look simple, but I didn't just take a photo of a plate of donuts. I put that plate on top of a refrigerator, because that's where the best light was. I switched out the art behind the donuts, because it made more sense than what was there in reality. I thought about the colors and the theme and I framed it purposefully. 

Which brings me to a simple math equation:

Intention/Donuts > Camera choice

I took this photo on my iPhone when I was in France. My mother asked for a print of this photo over a similar photo I took on my professional film camera.

The more I think about it, the less intimidated I am about anything or anyone taking my job. I'll tell you why, baby angels.

In reality, the camera doesn't matter. The person behind the camera is calling all the shots. Literally.

I currently shoot weddings on a Canon Mark IV (my husband surprised me with it last month because he loves me so much and he's the best husband ever). A couple months ago, I shot them on a Mark III. Before that a Mark II and before then a 7d. I often bring along my completely manual Hasselblad from 1962 to weddings , because my clients like the look of what that camera produces. I have photos in my portfolio from the first wedding I ever shot. 

A photo taken with a camera that doesn't even have a screen.

I could walk down the street and ask a stranger to stand next to me and take a photo of a fire hydrant at the same time. I bet you that person would frame, angle, focus, and approach the subject differently than I would. 

A good picture is a good picture, and a good photographer is a good photographer.

You see, the insane, beautiful, magical thing about photography is that no one can completely duplicate someone else's image. They could frame it the same way. They could imitate the lighting and the posing choices. But it will never be the exact same picture.

I'm confident in my work, and my ability to take a picture. The camera I use is just a tool, and I can take a good photo or a bad photo with just about anything.

As an artist, there is always room to challenge yourself to be better. It’s one of the reasons artists are collectively so unhappy. We are constantly trying to one-up ourselves. So we can blame a camera all we want on why we are losing out on work, but in reality we just need to go with it and use it as a reason to grow. Become the best iPhone photographer ever. Keep looking for the best light. Don’t rely on filters to “save” an image. 

Because a bad photo with a filter is still a bad photo with a filter. 

The camera doesn’t matter. It’s how we use it that matters. And as long as we only compete against ourselves (and not other photographers or technology) an iPhone will never take your job.

After all, I will never be Annie Leibovitz, and an iPhone will never be me.

but what the heck should i wear? {a guide to choosing the perfect outfit for your photo session}

Casey Brodley for Oh Joy

If you are anything like me, whenever the time comes to socialize or go to an event, you stand in front of your closet thinking,

"How does one own so many clothes, yet have nothing to wear?"

For me, it's a matter of an outfit feeling "fresh." Sure, I have favorite outfits but I really like the reveal of a NEW look, ya dig? Luckily, since I work from home, I don't have that feeling very often anymore. But I understand it well, and I get the question a lot from clients. I'm here to help.

Now, I'm not writing this to stop you from buying that new outfit (you look CUTE, boo). I'm just here to give a list of things you should consider when choosing your outfit for your photo session.

1. Comfort = Confidence

I wore a really gorgeous gold dress to a holiday party a couple years ago. The material was silky and stretchy but it showed off just a *little* too much curve for my liking, so I wore a pair of Spanx. As the night went on, the spandex slowly curled from my upper thigh to my crotch, forming a rubber band of sorts and cutting off circulation. No matter how many times I went to the bathroom to fix the issue, it kept happening.

By the end of the night it was either a choice of going commando or putting up with the restrictive material.

My point is, everyone wants to look great. But you also want great photos. I'm not saying you shouldn't wear Spanx, or heels, or a bikini, or a suit on a 100 degree day... but...

When choosing what to wear, think about what doesn't look great if you don't feel great: your face.

I realize that some of you reading this may be like Carrie Bradshaw and are able to walk the whole perimeter of Manhattan in heels no problem and then keep going onto Brooklyn because fashion. If this is you: wear them heels, yo. If this is not you, read on.

I usually don't suggest trying out a new look for the first time. For example, I like wearing high waisted jeans, because they make me feel like I have 6-pack abs and there is no risk of anything popping out when I move around. However, if at my photo session I decided to rock my low rise flares from high school, I might risk showing off too much whale tail (man, I'm aging myself here) because I'm used to moving around in high-waisted pants where I don't have to worry about that. Cut to me constantly pulling my drawers up for 2 hours.

It's not cute.

Listen, I'm not saying DON'T wear something you feel fabulous in. The number one important thing is to feel confident. I'm just saying, prepare for comfort. Make yourself a comfort tote that you can bring along: Bring a pair of flats to walk in between locations/shots. Bring a blanket if you have an outdoor session in the cold, or to sit on bare ground. Bring an umbrella in case it rains. Bring a scarf or a sweater for a quick second look. Throw in some chapstick and a water bottle. Bring sunscreen. 

2. Minimize distraction

Not this kind of distraction.

When I talk about distraction I'm talking about clothing choices that take away attention from the star of the show: Your face. A portrait, in its essence, is meant to emphasize your face. When I take your picture I don't want anything to distract from what I want everyone to see first: your emotions, your expression, your smile.

So how do you avoid this?

• Avoid patterns that moire (this includes small, repetitive details like thin stripes, tiny dots, etc)
• Avoid big logos (unless it's related to what you want to say in the photos e.g. a wedding date or cute saying)
• Avoid very low cut shirts
• Avoid clashing colors

3. Movement

These two also took tip #5: they wore the same outfits that they wore on their first date.

I'm going to make you move around, so make sure you choose clothes that you can easily move in! Flowy outfits can make really dramatic shots, but ultimately I want you to be comfortable enough to twirl, dance, walk, run, jump, squat, hug, piggy back, swing, fly... ok, maybe not fly. But you get it.

Make sure you can move around in your outfit, or you might be all:

Or, just own it like Regina George.

4. Color

When an outfit and a location coordinate, magic happens.

I recommend to always choose color over black or white. When you wear only black, a lot of depth is lost and you end up looking like a vacant hole of black abyss. Pure white and you can risk seeing through it. I also just like color, thank you very much. Color brings personality to any photo. 

Or, maybe you're like me and just own a lot of things without color (my closet is full of gray and black so I can slip into the shadows like a phantom when I work). I recommend keeping your style, but maybe adding in an accent piece like a statement necklace or a bold scarf. Check out color palettes on Pinterest for inspiration on how to coordinate with anyone else in the photo, to avoid clashing patterns and colors.

Don't forget to think of the whole picture, so it helps to choose locations that compliment your outfit choices.

5. Significance

These ladies nailed their outfits.

This is a kind of obscure suggestion but it can add a lot of, well, meaning, to your photos. The couple in the black and white photo above wore the same outfits they wore on their first date. They also did similar things they do on dates, like eat ice cream and walk along the beach.

Significance of an outfit will mean something different to everyone. Maybe you wore the same shoes when you got a promotion, and they just make you feel like a badass. Or maybe your fiance has a favorite shirt and you decide to wear it in a boudoir photo. Or maybe your newborn just seems comfortable in only a diaper, and you want to remember this moment in his life when it's socially acceptable to wear that in public.

Once you think you have your outfit, take it for a test drive before your photo session. Wear it out to dinner one night, or while doing laundry. Is it still in one piece afterwards? Do you still feel awesome? Do you wish you bought five more of the same outfit so you could wear it as a uniform in real life?

If the answer is yes, you have your winning ensemble. If the answer is no, go through the above tips and figure out what didn't work for that outfit, and what you can add or subtract to make it perfect.

I hope this helps!

A Much Needed Update

Hello everyone!

I have been MIA on this here bloggeroo for about 6 months now, and I feel like even though I've been active on social media, I owe an explanation here as to what I've been up to, where in the world I am, and what's been happening in my life since June.

Well, the first update is I got married! We drove across the country from Los Angeles to Detroit in a 1977 Dodge RV with our 2 dogs in June, then tied the knot on June 24th.

It was the most perfect day and was totally worth the stress I put myself through, but I'll go more in depth on my wedding day in another post because I just have so much I want to reflect on about that. But, the short story is I got married and it was so fun.

Photo by GB Photography

What happened after the wedding day, though, ended up being a grand, unexpected adventure. This is an optimistic way of putting it :)

First, we bought a new car right after the wedding (as in, the Wednesday after our wedding day). It was my dream car, a Subaru Outback. We decided to buy it after I deemed our RV unreliable to make the trip back to California after the wedding. We needed a way to transport the dogs back, and investing in a new car seemed logical.

The weekend after our wedding, I photographed our friend and wedding photographer's wedding, a wedding which my husband was the best man. It was all fun and games until the officiant ran up to me, just an hour before the ceremony was about to start, asking me what the bride and groom drove because "a bus just totaled a car in the parking lot."

My husband ran up moments later, exasperated, "It's our car, Casey. The bus hit our car."

Our brand new, 3-day-old car had an estimated $8000 worth of damages after a school bus had come out of park and rolled down a hill directly into the back of it. Luckily, by some miracle, no one was injured. Except, of course, our new car.

That happened on July 1st. The collision center estimated 4-6 weeks for us to get the car back. I had a wedding in LA on July 15th that I needed to be back for. We had no way of transporting our dogs back without a car (I refuse to risk flying with them, as the stress can cause death in dogs), I really didn't want to risk breaking down in the middle of the country in our RV, and so I had no choice but to fly back alone. My husband, thank goodness, is self-employed and able to work remotely, so he volunteered as tribute to live in Michigan at his mom's with our dogs (thanks, Mom!) while the car got fixed. I flew back to LA the first week of July and shot the weddings I was contracted for, and planned to fly back to Michigan in August when the car was repaired and make the cross-country trip back which we intended to make after the wedding.

So, the first 5 weeks of our marriage were destined to be spent without each other in separate states.

(People weren't joking when they said marriage changes everything! HAH.)

During this time, without my husband or my dogs, I had a lot of time to really reflect on our future, as both small business owners and a family. We had already been discussing moving out of Los Angeles sometime within the next 5 years, but I had an inclination that the accident was the universe's way of telling us, "It's time."

We decided to turn lemons into lemonade, and move to Michigan to be closer to our families and try and grow our businesses there while a bunch of our stuff (from the wedding and road trip) and our dogs were already there. For anyone who knows what it's like living far away from family, you understand how difficult it is as you get older to make time to visit, especially on important days like holidays. Combine that with the growing difficulty and cost of living in a major city, the pros of moving just seemed to outweigh the cons. We never saw ourselves affording property in California, I never really saw an end game in my business, I had qualms about raising my future children in a big city, and I felt like I had accomplished way more in my almost 10 years in LA than I ever would've expected before I went out there.

I could hang my hat on this period of my life and look back on it fondly and proudly.

That's my painting, and the most full-circle LA story I have.

So, we spent the next 3 months looking for a new place to live, packing up our entire life in LA, flying back and forth for contracted weddings, driving across the country one more time, and rebuilding our network of industry contacts in a totally new place we've never worked before. It was an extremely daunting task.

Our cute house in Michigan.

During this time, I went through every emotion. I was excited and exhilarated for this new challenge, but really sad at the same time that I was leaving a place I considered a home, regular and reliable gigs, clients I adored, and friends I loved on the West Coast.

I felt anxiety every day.

Despite my best efforts to stay organized, some parts of the move were just a big mess. I found myself traveling for work and feeling myself get further and further behind as my attention was split in so many directions. For the first time I felt a little out of place, like I was trying to acclimate to a new country altogether, not a new state. It was an almost out-of-body experience trying to explain what was happening, so I just stopped trying.

The goodbye cake from my girls at Oh Joy!

But we got through it. I've started booking more work in Michigan for 2018 (I won't have to travel by plane for every wedding, thank goodness!), and I am seeing a positive turn for both my husband and I for quality of life, our businesses, and everything that we've built up to this point together.

After this experience, I am finally starting to feel caught up on both work and happiness. I truly do feel like taking risks like this is necessary for progressing in life, and challenging yourself is the one thing that make life worth living. When it came to my goals, everything started to point away from Los Angeles. I started to realize my priorities were changing, and a fresh start seemed like a really good choice for us.

"Sometimes you just have to be the boss of dancing." - Michael Scott

So, that's what's been up with me. I promise I will be blogging more again because it was one thing that brought me a lot of joy last year. I'm also focusing on a new personal project, which I'm really excited to share when it all comes together.

As this year comes to a close, I'm taking this time to reflect on everything I'm grateful for and how life can change in an instant. I'm dedicated to moving forward with a positive outlook and learning from mistakes, bettering my business, and pursuing what makes me happy. 

And I'm never moving across the country again. 

(At least not for another 10 years.)

Bring it on, 2018.